Monkeys, Pigs, and Dodo Birds.
It’s a Dodo bird.
Why am I sending you a picture of a Dodo?
Well, lemme tell you a story…
About how the Dodo can turn your annual revenue into your monthly revenue.
Okay buckle up…
The Dodo bird inhabited the island of Mauritius in the Indian Ocean.
Where it lived undisturbed for so long that it lost its need and ability to fly.
It nested on the ground and ate fruits that had fallen from trees.
There were no mammals on the island, just a range of bird species.
Then, In 1505, the Portuguese became the first humans to set foot on Mauritius.
The island became a popular stopover for ships trading spices.
Weighing up to 20kgs, the Dodo bird was an easy source of fresh meat for the sailors.
Large numbers of dodo birds were killed for food.
Later, the Dutch used the island as a settlement to exile prisoners.
Pigs and monkeys were brought to the island along with the convicts.
Before humans and other animals arrived the Dodo had little to fear from predators.
They were roaming the island fat and free.
But human exploitation and introduced species reduced Dodo bird populations.
Within 100 years of the arrival of humans on Mauritius, the once abundant Dodo was a rare bird.
The last Dodo bird was killed in 1681.
What does this story have to do with growing your business?
Well, just like the Dodo bird up until recently.
We’ve been experiencing the largest and longest economic expansion in history.
So pretty much we’ve been going on uninterrupted…
Just like the Dodo bird for the last 13 years!
Roaming around free from disturbance from other species (economic disasters).
As a result, a lot of business owners have been relying off word-of-mouth and referrals to get new clients.
They haven’t been advertising.
They’ve lost their ability to fly.
(*read: profitably advertise to get clients).
But now the monkeys, pigs and convicts have arrived.
And change is no longer a choice, it’s a necessity.
Listen very carefully when I say this…
Instead of letting your business become extinct….
You must evolve and adapt to this ‘new normal’.
To the new economic climate to survive.
This quote by Charles Darwin sums it all up…
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.”
Don’t be the Dodo.
Pivot, change and evolve your business.
How your team uses AI.
Your messaging.
Your ads.
Your offer.
And beyond everything else…
Evolve your mindset.
Step up to the challenges that are about to hit.
For your team.
For your family.
For the people who rely on you.
As an Authorpreneur the landscape is change
And changing fast
If you are not willing to embrace new tools (AI) you setting yourself to become Monkey food
I am building a community of Writers, Speakers, and Coaches that get it.
That want to use AI to build their brand and elevate their message
Not “write” their book.
They get it
Do you?
To your success!
‘Don’t Be The Dodo’
Adapt
Eric G. Reid
Co-Founder & Editor-in-Chief, Skinny Brown Dog Media
770–277–6652
SkinnyBrownDogMedia.com
Eric@EricGReid.com
