Stop the Shiny Penny Highway Journey…
“When it comes to scaling your company, knowing what to say no to is critical. Otherwise, you’ll just spin your wheels on the shiny penny highway.”
There’s no shortage of training, tools, and strategies for business owners, is there?
Shiny object syndrome’s a problem for most entrepreneurs anyway.
Throw in a limitless supply of stuff “guaranteed” to help you grow your business, and you’ll spend more time spinning your wheels on the shiny penny highway than you will be growing your business.
The solution?
It starts with knowing what to say no to.
And to do that, you’ve got to be crystal clear on your vision for your business, including how you can best serve your customers.
Brandon and Kaelin Poulin, owners of LadyBoss Weight Loss, went from startup to #4 on the Inc. 5000’s list of the fastest-growing privately-owned companies in the United States, and they did it in just a few short years.
You don’t get that kind of explosive growth by squirreling your way down the shiny penny highway.
So how DO you scale your business that quickly?
As I was listing to a new episode of Just The Tips.
Brandon and Kaelin started in network marketing, and the business and mindset lessons they experienced served them well when they started LadyBoss Weight Loss.
Running behind on rent, car payments — everything — they shut out the outside world for two months to develop LadyBoss.
Then they hit the ground running.
Now LadyBoss serves 350,000 customers (so far) with everything from a book, to an app, to physical products, to coaching, to a 28-day challenge, and MUCH more.
A quick recap of the show:
Timestamped Show Notes: [4:24] Starting Out With $1000 In Their Bank Account
[9:08] Deciding To Create LadyBoss
[15:46] Success With Rebranding
[27:15] Making An Ideal Customer Base
[32:16] Ingredients To Building A Raving Fan Culture
[39:46] Remaining Aligned With Your Team
[53:29] Being Real And Showing Up As Who You Are
BIG BIG Takeaways:
Your mindset is either victim or victor, that’s it. There’s no in between.
If you want to continue to grow your business, you need to start pruning your business, stopping things that you shouldn’t be doing, and focusing on things that actually create growth.
You have to continue to innovate and have big ideas.
To build a raving fan culture, you need to realize you need to be as real as possible and give up the idea that everyone has to like you. Remain real, humble, and maintain perspective throughout your journey.
Now is the time to stop doing other people's business and start doing your story and your business
Success Life U is here to help you Discover, Grow, Master Your story, and Your business to create Your Success.
