STOP THINKING ABOUT IT — “Just do it”

Eric G Reid
3 min readJun 27, 2019

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You know how it goes. You wake up in the morning, and there it is. Ribbit!
You pour your morning coffee, and there it is looking at you. Ribbit!
As ‘you’re working and glance at the clock, there it is looking back at you. Ribbit!
‘It’s that task or project that you ‘don’t want to do. You know ‘you’ve got to do it, but instead, you put it off.
Maybe ‘you’ll feel like doing it later.
You and I know that task you have been avoiding is not going to go away on its own.
It’s incredible how some of the smallest of tasks can take on a life of their own. Of course, the truth of it is that they don’t take on a life of their own — we are the ones that give them their vitality.
We have all heard, “where your focus goes your energy flows.” We think by holding it to the side and concentrate on more significant issues, we are more productive. The fact is avoiding something tends to take more energy than just doing it.
It could be something as simple as paying a bill, even though we have the money to pay. Or it could be responding to an email that might take 3 minutes to do if we’d make up our mind and do it.
Most tasks generally require a fixed minimum amount of work — meaning that doing them later won’t make them any easier. If a task was going to take 5 minutes at first, then odds are, it’s going to take at least 5 minutes whenever you do it. The “work” part of the equation stays the same.
It’s the “dread” that increases substantially with time. The longer the task sits there, the more you think about it, and the amount of time you’ve invested in thinking about and putting off the task somehow gets added to the psychological “size” of the task. The frog gets bigger and wartier, and the warts themselves start growing hairs and warts.
At a certain point, the distinction between directly working on that task and indirectly working on it blurs to the point at which it doesn’t make sense to make the distinction. If you’ve spent all day (or week) avoiding and fretting about the task, then you’ve spent time and energy on it that you could have spent on other things.
Today’s challenge, what is the one conversation, task, that today will get moved off your to-do list and on to your done list?

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Eric G Reid
Eric G Reid

Written by Eric G Reid

I'm Eric G. Reid, Co-Founder and Editor-in-Chief at Skinny Brown Dog Media. My mission: transform aspiring writers into authors, and help them create an impact

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