The Power of Community: A New Perspective for Authors to Embrace
Writing is often perceived as a solitary endeavor, with authors sequestered away, pouring their hearts and souls onto the page. However, what if we reframe this perspective? What if we, as authors, view ourselves not merely as lone creators, but as architects of communities? What if our work is not just a commodity to be sold, but a movement waiting to be embraced?
This shift in perspective was illuminated during a recent episode of the Creator Studio, where Pedro Adao joined host Gary Henderson. Amidst a discussion about the power of funnels as a sales system for community building, they ventured into the realm of identity. Pedro shared insights from his experience with Russell Brunson, the co-founder of ClickFunnels. Brunson’s approach was revolutionary — he wasn’t merely selling software; he was sparking a movement, cultivating a community, and in the process, bestowing upon them a new identity: “I’m a funnel hacker.”
This identity of “ funnel hacker” was so compelling that people were willing to invest in a membership, don branded T-shirts, and participate in events, even if they never actually utilized the software. The allure was not in the product, but in the identity and the community it fostered.
So, what does this mean for us, the authors? How can we harness this concept in our work?
Igniting a Movement
Firstly, we must recalibrate our perspective and see our work as more than just a commodity. We are not merely authors; we are catalysts of movements. Our books are not just an assembly of words; they are manifestos capable of inspiring and mobilizing people.
When we write, our aim should be to ignite a movement around our ideas, to foster a community of readers who are not just passive consumers, but active advocates of the ideas and values we champion.
Cultivating a Community
Creating a community demands more than just penning a book. It requires sustained engagement with our readers. This could take the form of hosting events, establishing online forums, or even creating merchandise like T-shirts.
The objective is to create an environment where our readers can connect with each other and with us, and where they can proudly express their identity as members of our community.
Bestowing an Identity
Finally, we must bestow upon our readers a new identity. This identity should resonate with the ideas and values we advocate in our work. For instance, if we write about entrepreneurship, our readers could identify as “innovators” or “change-makers”.
This identity should be a source of pride for our readers, providing them with a sense of belonging and purpose. It should be something they are willing to invest in, not out of necessity, but out of desire.
As authors, we wield the power to ignite movements, cultivate communities, and bestow new identities. By doing so, we can foster a loyal following of readers who are not just consumers of our work, but active advocates of the ideas and values we champion. This is the transformative power of identity in authorship.
Ready to embrace the power of community and transform your writing journey? Don’t hesitate to reach out. Let’s start a conversation and explore how we can build a vibrant author community together. Contact me at info@skinnybrowndogmedia.com. Let’s ignite a movement and make our mark in the world of authorship. I look forward to hearing from you!
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