The Unparalleled Strength in an Apology.
In the world of public figures and high stakes, an unexpected weapon often emerges from the arsenal of strategy — the power of a sincere apology. Let’s rewind to 2009 when an exemplary situation unfolded.
Turning the Tables with Truth
TV talk show icon, David Letterman, found himself in a precarious position when Robert Halderman attempted to blackmail him. The proverbial ticking bomb was an extramarital affair with a co-worker, and Halderman held the trigger, threatening to expose it.
Against all odds, Letterman didn’t pay the blackmailer or retaliate against Halderman. Instead, he took the path of truth, publicly admitting his error and apologizing to his wife, a promise of reparations to their relationship echoing in his words.
In front of millions, he stood, swallowing his pride, confessing his infidelity. While it was the morally upright act, it also proved to be the finest strategic maneuver. It drained Halderman of his power and turned the tides in Letterman’s favor.
Avoiding the Downward Spiral: The Letterman Victory
Picture a different scenario: Letterman entrapped in an extortion scheme, later exposed to the public eye. It would have undoubtedly led to his resignation in disgrace. Yet, by owning up to his mistake, he managed to preserve his position until his voluntary retirement, leaving the airwaves as one of the most cherished TV personalities over half a century.
One can’t help but picture the blackmailer’s surprise upon witnessing Letterman’s on-air confession, their expectations of a hefty payoff crumbling to dust.
Learning from Experience: The Importance of Accountability
This brings us to a personal anecdote. There was a time when I had to apologize to a significant number of customers when someone I endorsed absconded with their money. I had the option of hiding behind lawyers, proclaiming, “Not my fault.” My trusted advisors even urged me to take that route.
But I took the road less traveled. I apologized and did everything I could to rectify the situation. It was a financial blow that took years to recuperate from, but if I hadn’t chosen this path, my business might not exist today.
The Customer Relationship Multiplier: Apologizing and Making it Right
Here’s a crucial lesson learned: When a customer has a less-than-stellar experience and you apologize sincerely while trying to amend it, the emotional bond with that customer multiplies, surpassing its strength prior to the mistake.
While this stance runs counter to what we often see in celebrities and politicians today, where they subscribe to the “Never admit you’re wrong, never say you’re sorry, never show weakness” ideology, it only further solidifies my belief in its importance.
The Power of an Apology
The strength of an apology is often underestimated. So, seize the day, and don’t be afraid to admit your wrongs. After all, in vulnerability and truth, there often lies our greatest strength.
Eric G. Reid
Co-Founder & Editor-in-Chief
Skinny Brown Dog Media
📞 (770) 277–6652
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✉️ Eric@EricGReid.com
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