“Unlock the Ultimate Book Marketing Secrets: Turn Readers into Raving Fans!”

Eric G Reid
3 min readNov 15, 2023

The Unvarnished Truth About Book Marketing Every First-Time Author Needs to Know**

Congratulations, you’ve written your first book! It’s a monumental achievement, and you should be proud of it. But now comes the next big challenge: marketing your book. If you’ve been searching for a magical formula to guarantee instant success in book marketing, I have some news for you — there’s no such thing.

In the world of book marketing, there’s no magic wand to wave that will magically get you 1000 sales overnight. It’s a harsh reality, but one that every first-time author needs to understand. I’m here to shed some light on this topic because I’ve seen countless authors face disappointment when their marketing efforts fall short of their expectations.

Whether you’re working with a marketing professional, going it alone, or studying marketing strategies yourself, there’s no guarantee that you’ll hit a specific number of book sales. I wish I could tell you otherwise, but it simply doesn’t work that way. However, I can share what effective marketing strategy does accomplish:

1. Clarity in Connecting with Your Reader:
Understanding how to communicate with your target audience is crucial in marketing your book effectively. Ask yourself questions like:
- What challenges is my reader facing right now?
- What questions keep my target reader awake at night?
- What is the primary desire my readers have?
- What emotions are my readers experiencing at this moment in their lives?

When you truly grasp where your reader is at in their life journey, you can establish a powerful connection with them.

2. Investing Time (and Maybe Money):
Your book won’t reach people if you don’t invest time in implementing marketing strategies that make sense for you. You can reach more people organically by:
- Posting consistently on social media
- Sending emails to your newsletter subscribers
- Reaching out to your connections and asking them to share with their network
- Contacting relevant podcasts to secure interviews

Organic strategies are great because they’re cost-free, but they may take longer to yield results. If you have a marketing budget, you can expedite the process by using advertising. Alternatively, you can invest in a marketing partner, such as a social media specialist or virtual assistant, to help you with your organic strategies. However, remember that you’re not paying them to work magic; you’re compensating them for their time and expertise in implementing necessary strategies.

3. Adjusting Your Mindset:
Sometimes, the biggest obstacle to your book’s success is you. Many authors shy away from promoting their work for various reasons. But remember:
- Your messaging should focus on the outcomes your readers are seeking, and your book can provide those outcomes.
- If you wrote the book, you’re the expert in your field. Believe in your expertise and experiences.
- Marketing is not about deception; it’s about forming connections. Reframe your thoughts about marketing, and don’t hinder your own progress.

As much as I’d love to hand you a magical formula for selling thousands of books in the blink of an eye, I can’t. The only promise I make to my clients is that when they implement the marketing strategies I teach them, their book will reach more people than it would without these efforts.

To summarize, the three main pillars I teach for successful book marketing are:
1. Clarity: Communicate with your reader in a way that resonates with them.
2. Investment: Getting more eyes on your book takes time and possibly money, but it’s worth it.
3. Mindset: Shift from the author’s hat to the marketing hat, and believe in your book’s potential to make a meaningful impact.

Remember, there’s no magic in book marketing, but with the right strategies and mindset, you can effectively share your book with the world and connect with your ideal readers. So, keep pushing forward, and don’t be disheartened by the lack of instant success — your hard work will pay off in the end.

--

--

Eric G Reid

I'm Eric G. Reid, Co-Founder and Editor-in-Chief at Skinny Brown Dog Media. My mission: transform aspiring writers into authors, and help them create an impact